“Amp” stands for Accelerated Mobile Pages, which is a web technology created by Google and other companies to improve the performance of mobile web pages.
The main goal of AMP is to make mobile web pages load faster by stripping down unnecessary code and elements from the page.
This is accomplished by using a restricted set of HTML, CSS, and JavaScript that are optimized for speed and reliability.
From an SEO perspective, AMP can provide several benefits, including improved page load times, which can result in better user experience and increased engagement metrics.
Additionally, Google has indicated that AMP may be a factor in its search ranking algorithm, so implementing AMP on your website may help improve your search engine rankings.
However, it is important to note that implementing AMP alone may not be sufficient for improving your SEO.
Other factors, such as high-quality content, relevant keywords, and backlinks, also play important roles in improving your website’s search engine visibility.
You can learn more about them here.